Broadfield UK (formerly BDB Pitmans) is a law firm that serves mid-market clients, with deep expertise in multiple practice areas and a strong commitment to client service. As trusted advisors in navigating complexities of law, the Broadfield team is comprised of entrepreneurial experts and leaders who provide legal strategies and solutions tailored to meet the unique needs of each client. With offices currently in London, Cambridge, Reading and Southampton, Broadfield UK has a team of over 420 experts dedicated to building lasting client relationships grounded in trust and integrity. 2024, Broadfield UK became the founding member firm of Broadfield.. |
The Marketing and Business Development (BD) team work collaboratively to enhance the Broadfield’s brand and reputation whilst driving growth through key client development and targeting new business in key markets.
Business development is a strategic priority for the firm and its growth path as Broadfield pursues its international trajectory. Recently opening its Hong Kong office, further developments are set to follow which provides an environment in which to take on challenges and develop professionally at pace. |
Reporting to the Senior BD Manager, this is position will operate across the UK firm, working closely with Senior BD Manager, wider partnership and the marketing and BD team.
Key responsibilities:
BD strategy delivery support
- Working with the Senior BD Manager to implement the firmwide BD strategy encompassing practice groups, sectors and markets, prioritizing the greatest areas of growth and opportunity for the firm
Collaborative working
- Working closely with the BD and marketing team to support the firm’s growth plans and enhancing the Broadfield brand in the market
Sales mindset
- Supporting the deployment of new approaches to winning work across the firm
Opportunity pipeline
- Supporting a focus on the firm’s strategic priority sectors and markets to develop a pipeline of high-value work from existing and new clients
Research and analysis
- Undertaking internal/external research and analysis on clients, targets, markets, competitors, rankings and helping identify key existing clients and targets for new business
Key Account Management
- Supporting in the delivery of a Key Account Management programme (client and referrer) and including account-based marketing programmes
Client feedback programmes
- Working with the wider team, to assist with the client feedback programme driving insights directly into the client lifecycle and assisting the Senior BD Manager to use the feedback to influence strategy
Deal collection/experience lists
Capturing case and experience information, verifying descriptions and supporting information and recording in the relevant databases
Learning & Development
- Assisting with the development of training sessions on BD fundamentals, skills and techniques to empower the lawyers to deliver their own business plans
Bid support
- Providing support with high priority pitches and bids when required
Stakeholder engagement
- Developing strong and lasting relationships across the firm
Reporting & analysis
- Supporting with reporting and analysis to measure successes and ROI
|
- Experience of working within business development, ideally in professional services/law
- Genuine, enthusiasm and energy to make a difference and a desire to learn
- A creative and starter-finisher mindset, proactive and results-driven
- Ability to take initiatives and challenge the status quo
- Proven organisational skills and attention to detail
- Can handle several projects at one time and prioritise workload
- Ability to work flexibly and embrace change
- Excellent communications skills (written and verbal) with confidence and ability to deal with partners, senior lawyers and staff at all levels
- Gravitas to engage with stakeholders at all levels
- Good commercial understanding of the market and client challenges
- Excellent written and verbal communication skills
- A people-person and collaborative worker and team player – reliable, flexible, helpful
|